Advertising Competition Team

Each year, advertising students participate in the National Student Advertising Competition (NSAC), sponsored by the leading advertising industry professional group, the American Advertising Federation (AAF).  

The 2019/2020 team was tasked with "elevating the perception of the hot dog" by client Wienerschnitzel - the largest hot dog chain in the U.S.  The team worked through both the Fall & Spring, completing original research consisting of surveys and focus groups, making strategic decisions in terms of target audience and media, and concepts and executing a full, creative campaign.